Original Balsamic Vinegar

BALSAMIC VINEGAR
OF MODENA
THE ORIGINAL

CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION

About The Programme

The sign of best chefs

The Consorzio Tutela Aceto Balsamico di Modena IGP presented to the EU, the information and promotion program “BALSAMIC VINEGAR OF MODENA, THE ORIGINAL - Protected Geographical Indication from Europe” to promote the added value of the product, in terms of authenticity, safety, traceability, and labelling guaranteed by the European trademark protection and to enhance the competitiveness of Union agrifood products in the United States, the main market of EU agrifood exports.

The campaign is therefore needed to develop positive dynamics towards the chosen US market targets and to raise informed purchasing awareness to get consumers to choose protected products over counterfeit and deceptive ones. In the US market the level of recognition of European Geographical Indication productions, such as the Balsamic Vinegar of Modena, is insufficient and brand awareness is highly generic.

The action strategy involves a series of activities, structured over a three-year period, aimed at reaching the targets that the Consortium has identified as a priority in the US market: young chefs, celebrity chefs, medium/high level food service operators, food bloggers and foodies.

Given the vastness of the USA, the project activities will be focused mainly on the states of California, New York and Florida. These are characterized by high consumption of specialty foods, strong presence of high-level eating establishments and specific characteristics in the purchasing behavior of the target groups, which make them the most strategic areas for action to achieve the objectives.

BALSAMIC VINEGAR OF MODENA

Export

Today, Balsamic Vinegar of Modena PGI is sold in 120 countries around the world. With an annual production of about 90 million litres, over 90% of which is exported, it is one of the main Italian agri-food products in the world. The turnover of Balsamic Vinegar of Modena from production exceeds € 400 million, from consumption € one billion: numbers that place Balsamic Vinegar of Modena PGI among the top ten Italian PDO and PGI food specialties.

Protected Geographical Indication

“The seal of autenticity“

In 2009, Balsamic Vinegar of Modena was registered as a PGI by the European Union. The Consorzio Tutela Aceto Balsamico di Modena was set up in its current form in 2013, while the product obtained its PGI designation from the European authorities in July 2009. The Protection Consortium is the guardian of the product specifications and a key discussion partner in all questions concerning the product at the regulatory level. It is also its “voice”, in the sense that, through dialogue with the institutions, media and the final consumers, it promotes knowledge about Balsamic Vinegar of Modena and enhances its culture.

Consortium

Today the Protection Consortium represents 98% of the annual certified production of Balsamic Vinegar of Modena. Currently the Protection Consortium groups together 50 companies belonging to the Balsamic Vinegar of Modena production chain, including some of the historical brands, which since the beginning of the twentieth century have contributed to the success of the product both in Italy and in international markets. For more information, visit the website

Ambassador

Already known in Roman times and linked from its beginnings to the culture and history of Modena, Balsamic Vinegar of Modena (Aceto Balsamico di Modena) is today one of the ambassadors for Italian wine and food excellence in the world, being exported to many countries.

Condiment

Produced from the must of fermented grapes, with the addition of aged vinegar and wine vinegar, then matured in wood barrels, Balsamic Vinegar of Modena is a condiment with an ancient history that has been able to adapt successfully to the flavours of modern cuisine and to heterogeneous gastronomic cultures.

Fragrance

It is characterized by a delicate, persistent fragrance with a pleasant and harmonious acidity, by its intense brown colors, its acetic smell with woody overtones and its bitter-sweet and balanced flavour.

News & ACTIVITIES

There is no love sincerer than the love of food.

(George Bernard Shaw)

Quality is simple. People are complicated.

(Harry Forsha)

I think it's an artist anyone Who know how to do one thing well; cooking, for example.

(Andy Warhol)

To eat is a necessity, but to eat intelligently is an art.

(Francois de La Rochefoucauld)

Contacts Get In Touch

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Consorzio Tutela
Aceto Balsamico Di Modena

Viale Virgilio, 55, 41123 Modena MO
Find us on Google Maps  

+39 059 208621

info@originalbalsamicvinegar.eu

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