CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
“BALSAMIC VINEGAR OF MODENA, THE ORIGINAL - Protected Geographical Indication from Europe” is the name of the campaign the Consorzio Tutela Aceto Balsamico di Modena IGP presented to the EU in 2016 to promote the added value of the product, in terms of authenticity, safety, traceability, and labelling guaranteed by the European trademark protection in the United States. The ongoing campaign represents the extension of the previous one launched in 2016, refinanced by the EU in 2019.
The campaign is needed to develop positive dynamics towards US market and to raise informed purchasing awareness to get consumers to choose the authentic protected products over counterfeit and deceptive ones.
From Modena to the conquest of the World
Rooted in Roman times and linked from its beginnings to the culture and history of Modena. In 1046, while travelling through the territory of the Po Plain, Henry III, Emperor of the Holy Roman Empire, was given a “very perfect vinegar” by Bonifacio, Marquis of Tuscany and father of Matilde of Canossa: an episode that was documented by the abbot and historian Donizone, biographer of the Countess. Towards the end of the 13th century, the art of vinegar production was cultivated at the Este Court in Modena. But it was only in 1747, that the adjective “balsamic” made its appearance for the first time, in the registers of the cellars of the Dukes of Este.
In 1800 Balsamic Vinegar of Modena (Aceto Balsamico di Modena) began being appreciated and known abroad: it was presented in the most important exhibition events of the time, from Florence to Bruxelles. And it was again in the 19th century that the first dynasties of producers established themselves.
In 2009, Balsamic Vinegar of Modena (Aceto Balsamico di Modena) was registered as a PGI by the European Union. The so called “Black Gold of Modena” is today one of the ambassadors for Italian food excellence in the world, being exported to over 120 Countries.
The European logo of the “Protected Geographical Indication”, represented on every bottle of the authentic Balsamic Vinegar of Modena serves as a mark of reference and a guarantee for consumers.
Founded in 1993, the Consortium for the Protection of Balsamic Vinegar of Modena (Consorzio Tutela Aceto Balsamico di Modena) has been committed since the beginning for the registration of the denomination as a Protected Geographical Indication, obtained in July 2009. In 2014 the Consortium received the official assignment for the protection of Balsamic Vinegar of Modena PGI from the Italian Ministry of Agricultural, Food and Forestry Policies.
The Consortium is the guardian of the product specifications and a key discussion partner in all questions concerning the product at the regulatory level. It is also its “voice”, in the sense that, through dialogue with the institutions, media and the final consumers, it promotes knowledge about Balsamic Vinegar of Modena (Aceto Balsamico di Modena) and enhances its culture.
The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.
© 2020 CONSORZIO TUTELA ACETO BALSAMICO DI MODENA
Sede Amministrativa: Via Ganaceto, 113 - 41121 Modena - Italia C.F. / P.I.: 02163700368
Sede Legale: Via Ganaceto, 134 c/o - CCIAA di Modena - 41121 Modena - Italia
Ph: +39 059 208621 - Email: firstname.lastname@example.org